Titul Nositel tradice lidov\u00fdch \u0159emesel disponuje od sv\u00e9ho vzniku gra- fick\u00fdm logem, kter\u00fd je sou\u010dasn\u011b i ochrannou zn\u00e1mkou, registrova- nou pod \u010d. 244535 na \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed \u010cR. Jednotliv\u00fdm dr\u017eitel\u016fm titulu je tato zn\u00e1mka bezplatn\u011b prop\u016fj\u010dov\u00e1na na z\u00e1klad\u011b licen\u010dn\u00ed smlouvy. Vyu\u017eit\u00ed je do\u010dasn\u00e9 a nep\u0159enosn\u00e9, v souladu se zn\u011bn\u00edm smlouvy se vztahuje p\u0159edev\u0161\u00edm k ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f vlastn\u00edch a tako- v\u00fdch, kter\u00e9 vznikly pod p\u0159\u00edm\u00fdm veden\u00edm dr\u017eitele. \u00dalohou zn\u00e1mky je toti\u017e upozor\u0148ovat z\u00e1kazn\u00edka na fakt, \u017ee p\u0159edm\u011bt zhotovil v\u00fdrobce ocen\u011bn\u00fd presti\u017en\u00edm titulem, kter\u00fd je z\u00e1rukou jeho v\u00fdlu\u010dnosti a kvality. Kr\u00e1tk\u00e1 informace o smyslu ud\u011blov\u00e1n\u00ed titulu je um\u00edst\u011bna na pap\u00edrov\u00e9 visa\u010dce s adresou a logem, ozna\u010duj\u00edc\u00ed jednotliv\u00e9 v\u00fdrobky. Zn\u00e1mka se tak sou\u010dasn\u011b st\u00e1v\u00e1 garanc\u00ed kvality a \u0159emesln\u00e9 hodnoty v\u00fdrobku. Autorkou grafick\u00e9 podoby loga je Ing. arch. Magdalena \u0158\u00ed\u010dn\u00e1, kter\u00e1 navrhla jak jej\u00ed dvojbarevnou, tak v\u00edcebarevnou podobu. Sou\u010dasn\u011b s t\u00edm rozpracovala i prvn\u00ed manu\u00e1l prezentace ochrann\u00e9 zn\u00e1mky. Mimo nejr\u016fzn\u011bj\u0161\u00ed grafick\u00e9 detaily se v n\u011bm \u0159e\u0161\u00ed p\u0159edev\u0161\u00edm zp\u016fsob jej\u00edho uplat\u0148ov\u00e1n\u00ed v grafice, na vizitk\u00e1ch a etiket\u00e1ch v\u00fdrobk\u016f, ale tak\u00e9 p\u0159\u00edm\u00e9 ozna\u010do- v\u00e1n\u00ed v\u00fdrobk\u016f raznicemi do hl\u00edny, k\u016f\u017ee, d\u0159eva a kovu. St\u00e1le \u0161ir\u0161\u00ed vyu\u017e\u00edv\u00e1n\u00ed loga p\u0159i prezentaci dr\u017eitel\u016f titulu s sebou p\u0159ineslo i postupn\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed a zkvalit\u0148ov\u00e1n\u00ed manu\u00e1lu. Na doporu\u010den\u00ed obchodn\u00edk\u016f s \u0159emesln\u00fdmi v\u00fdrobky byl nap\u0159\u00edklad do pole ochrann\u00e9 zn\u00e1mky dopln\u011bn text FOLK ART, upozor\u0148uj\u00edc\u00ed zahrani\u010dn\u00ed z\u00e1kazn\u00edky na skute\u010dnost, \u017ee se jedn\u00e1 o v\u00fdrobek lidov\u00e9ho um\u011bn\u00ed. Sou\u010dasn\u011b byla velk\u00e1 visa\u010dka dopln\u011bna \u010desko-anglick\u00fdm textem, v n\u011bm\u017e se objas\u0148uje podstata a v\u00fdznam ud\u011blov\u00e1n\u00ed<\/p>\n","protected":false},"excerpt":{"rendered":"
Titul Nositel tradice lidov\u00fdch \u0159emesel disponuje od sv\u00e9ho vzniku gra- fick\u00fdm logem, kter\u00fd je sou\u010dasn\u011b i ochrannou zn\u00e1mkou, registrova- nou pod \u010d. 244535 na \u00da\u0159adu … <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":1,"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":13,"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/pages\/12\/revisions\/13"}],"wp:attachment":[{"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}