{"id":44,"date":"2021-04-13T08:42:22","date_gmt":"2021-04-13T06:42:22","guid":{"rendered":"https:\/\/lidovaremesla.cz\/web\/?page_id=44"},"modified":"2021-04-13T08:42:22","modified_gmt":"2021-04-13T06:42:22","slug":"pravni-ochrana-v-dokumentech-unesco","status":"publish","type":"page","link":"https:\/\/lidovaremesla.cz\/web\/pravni-ochrana-v-dokumentech-unesco\/","title":{"rendered":"Pr\u00e1vn\u00ed ochrana v dokumentech UNESCO"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"120\" src=\"https:\/\/lidovaremesla.cz\/web\/wp-content\/uploads\/2021\/04\/unesco.png\" alt=\"\" class=\"wp-image-45\"\/><\/figure><\/div>\n\n\n\n<p>Pro podporu a rozvoj lidov\u00fdch \u0159emesel a lidov\u00e9 um\u011bleck\u00e9 v\u00fdroby jako prvk\u016f n\u00e1rodn\u00edch kulturn\u00edch d\u011bdictv\u00ed maj\u00ed z\u00e1sadn\u00ed v\u00fdznam dokumenty UNESCO. Jsou jednak obecn\u00e9 jako nap\u0159\u00edklad zm\u00edn\u011bn\u00e1 \u00damluva o ochran\u011b sv\u011btov\u00e9ho kulturn\u00edho a p\u0159\u00edrodn\u00edho bohatstv\u00ed u roku 1972, Doporu\u010den\u00ed k ochran\u011b tradi\u010dn\u00ed lidov\u00e9 kultury z roku 1989, a zejm\u00e9na \u00damluva o zachov\u00e1n\u00ed nemateri\u00e1ln\u00edho kulturn\u00edho d\u011bdictv\u00ed, p\u0159ijat\u00e1 32. Gener\u00e1ln\u00ed konferenc\u00ed UNESCO dne 17. \u0159\u00edjna 2003.<\/p>\n\n\n\n<p>Odborn\u00edci, kte\u0159\u00ed p\u0159ipravovali podklady pro formulace uveden\u00fdch dokument\u016f vych\u00e1zeli z poznatk\u016f, \u017ee lidov\u00e1 \u0159emesla a lidov\u00e1 um\u011bleck\u00e1 v\u00fdroba jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed kulturn\u00edho d\u011bdictv\u00ed ka\u017ed\u00e9 zem\u011b, a \u017ee dochovan\u00e9 znalosti a dovednosti je t\u0159eba p\u0159ed\u00e1vat dal\u0161\u00edm generac\u00edm. Kulturn\u00ed d\u011bdictv\u00ed jako celek usnad\u0148uje uzn\u00e1n\u00ed ur\u010dit\u00e9 n\u00e1rodn\u00ed identity, kter\u00e1 m\u00e1 v\u00fdznam pro n\u00e1rodn\u00ed nebo lok\u00e1ln\u00ed spole\u010denstv\u00ed. Zvl\u00e1\u0161tn\u00ed pozornost si vy\u017eaduj\u00ed zejm\u00e9na proto, \u017ee jsou sice zakotvena v minulosti, ale maj\u00ed v\u00fdznam i pro budoucnost. Lidov\u00e1 kultura obecn\u011b, ale lidov\u00e1 \u0159emesla a lidov\u00e1 um\u011bleck\u00e1 v\u00fdroba zvl\u00e1\u0161t\u011b, m\u00e1 krom\u011b sv\u00fdch vnit\u0159n\u00edch hodnot i hodnoty ekonomick\u00e9, k nim\u017e je nutn\u00e9 p\u0159ihl\u00ed\u017eet, a kter\u00e9 maj\u00ed zna\u010dn\u00fd v\u00fdznam zejm\u00e9na pro m\u00e9n\u011b vysp\u011bl\u00e9 zem\u011b.<\/p>\n\n\n\n<p>Zku\u0161enosti z mnoha zem\u00ed Evropsk\u00e9 Unie z posledn\u00edch desetilet\u00ed ukazuj\u00ed, \u017ee lidov\u00e1 \u0159emesla a lidov\u00e1 um\u011bleck\u00e1 v\u00fdroba pot\u0159ebuj\u00ed v soudob\u00e9m sv\u011bt\u011b i pr\u00e1vn\u00ed ochranu nejen z hledisek kulturn\u00edch, ale i ekonomick\u00fdch. I kdy\u017e na ochranu v\u00fdrobk\u016f lidov\u00fdch \u0159emesel a lidov\u00e9 um\u011bleck\u00e9 v\u00fdroby neexistuj\u00ed zvl\u00e1\u0161tn\u00ed z\u00e1kony, je t\u0159eba vyu\u017e\u00edvat v\u0161echny st\u00e1vaj\u00edc\u00ed pr\u00e1vn\u00ed n\u00e1stroje. V oblasti p\u00e9\u010de o tradi\u010dn\u00ed \u0159emesla a lidovou um\u011bleckou v\u00fdrobu je nezbytn\u00fd soudob\u00fd marketing. Bez \u0159\u00edzen\u00e9ho marketingu, prov\u00e1zen\u00e9ho osv\u011btou a odborn\u00fdmi studiemi m\u016f\u017ee doch\u00e1zet k po\u0161kozov\u00e1n\u00ed z\u00e1jm\u016f v\u00fdrobc\u016f nap\u0159\u00edklad kop\u00edrov\u00e1n\u00edm v\u00fdrobk\u016f a jejich roz\u0161i\u0159ov\u00e1n\u00edm ve sv\u011btov\u00fdch distribu\u010dn\u00edch s\u00edt\u00edch. Lidov\u00ed \u0159emesln\u00edci tak mohou p\u0159ich\u00e1zet nejenom o v\u00fdd\u011blky, kter\u00e9 jim n\u00e1le\u017e\u00ed, ale mohla by b\u00fdt po\u0161kozov\u00e1na jejich ur\u010dit\u00e1 pr\u00e1va na du\u0161evn\u00ed vlastnictv\u00ed. V\u00fdznamn\u00fdm n\u00e1strojem pomoci m\u016f\u017ee b\u00fdt v tomto ohledu zejm\u00e9na Dohoda o obchodn\u00edch aspektech pr\u00e1v na du\u0161evn\u00ed vlastnictv\u00ed (TRIPS), uveden\u00e1 v p\u0159\u00edloze Dohody o z\u0159\u00edzen\u00ed sv\u011btov\u00e9 obchodn\u00ed organizace (WTO) z 15. dubna 1994.<\/p>\n\n\n\n<p>Uveden\u00e9 mezin\u00e1rodn\u00ed \u00famluvy a dal\u0161\u00ed dokumenty je t\u0159eba sledovat v r\u00e1mci opat\u0159en\u00ed uvnit\u0159 jednotliv\u00fdch st\u00e1t\u016f, nebo\u0165 ochrann\u00e9 zn\u00e1mky, design a dal\u0161\u00ed n\u00e1le\u017eitosti nemus\u00ed platit v\u0161eobecn\u011b. V \u010cesk\u00e9 republice jsou pr\u00e1va na du\u0161evn\u00ed vlastnictv\u00ed, obchodn\u00ed zna\u010dky, pr\u016fmyslov\u00fd design a dal\u0161\u00ed povinnosti podle Pa\u0159\u00ed\u017esk\u00e9 a Bernsk\u00e9 \u00famluvy zaji\u0161t\u011bny p\u0159istoupen\u00edm \u010cesk\u00e9 republiky k dohod\u011b TRIPS. Podle t\u00e9to dohody je mo\u017en\u00e9 vyu\u017e\u00edt jej\u00ed formulace i k ochran\u011b pr\u00e1v sv\u00fdch \u0159emesel nejenom na \u00fazem\u00ed \u010cesk\u00e9 republiky, ale i na \u00fazem\u00ed \u010dlensdk\u00fdch st\u00e1t\u016f WTO. Zru\u0161en\u00edm \u00dast\u0159ed\u00ed lidov\u00e9 um\u011bleck\u00e9 v\u00fdroby byla zru\u0161ena tak\u00e9 pot\u0159ebn\u00e1 infrastruktura, kter\u00e1 by \u00fa\u010dinn\u011b zaji\u0161\u0165ovala registraci v\u0161ech pr\u00e1v a jejich respektov\u00e1n\u00ed.V \u010cesk\u00e9 republice v sou\u010dasn\u00e9 dob\u011b nen\u00ed vytvo\u0159ena instituce, kter\u00e1 by mohla p\u0159evz\u00edt kolektivn\u00ed spravov\u00e1n\u00ed pr\u00e1v lidov\u00fdch v\u00fdrobc\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro podporu a rozvoj lidov\u00fdch \u0159emesel a lidov\u00e9 um\u011bleck\u00e9 v\u00fdroby jako prvk\u016f n\u00e1rodn\u00edch kulturn\u00edch d\u011bdictv\u00ed maj\u00ed z\u00e1sadn\u00ed v\u00fdznam dokumenty UNESCO. Jsou jednak obecn\u00e9 jako nap\u0159\u00edklad &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-44","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/pages\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":1,"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/pages\/44\/revisions"}],"predecessor-version":[{"id":46,"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/pages\/44\/revisions\/46"}],"wp:attachment":[{"href":"https:\/\/lidovaremesla.cz\/web\/wp-json\/wp\/v2\/media?parent=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}